Online MBA in marketing

The Best Online MBA In Marketing Programs

Two colleagues mapping a marketing plan on a whiteboard

Ranked programs

37

of 43 reporting it to AACSB

Median tuition AACSB

$34,254

$32,265 for all ranked

Median graduate earnings Scorecard

$80,536

one year after the degree

Related job, median pay BLS

$166,790

marketing managers

Choose it if you are moving from doing the campaigns to owning the budget. Marketing management pays close to financial management at the median, and the gap between the two concentrations is smaller than the gap between either and the analyst jobs beneath them.

A marketing concentration adds marketing strategy, consumer behavior and marketing research to the core, for readers moving toward brand, product or marketing management. The programs below are the online MBAs whose schools list a marketing concentration with AACSB, ordered by their national score. The score describes the whole MBA, since neither federal earnings nor AACSB tuition is reported for a single concentration; the concentration tells you what the program lets you specialize in. Program summaries on the cards come from each school's own online MBA page.

The Top 10 Online MBA Programs In Marketing

Rank#1

Score70.6

University of Nebraska

Nebraska MBA

Online MBA in marketing · Lincoln, Nebraska · Public · AACSB business and accounting

University of Nebraska's official online MBA page Opens the school site in a new tab
Tuition
$33,600
whole program
Graduate earnings
$113,196
$138,487 at year four
Median debt
$35,126
federal loans
National rank
No. 22
of 286
Graduate earnings 8.9
Tuition 4.8

Program summary

Admitted students receive a Strengths-Based Leadership Assessment with one-on-one faculty coaching, and can join an optional one-week summer residency in Lincoln.

Read more about University of Nebraska

The 48-credit-hour program combines 10 core classes (30 hours) with six elective classes (18 hours), taught fully online in 8-week sessions. There are no set login times: students complete weekly assignments on their own schedule, some professors add optional live Zoom sessions that are archived, and most students finish in 18 to 36 months. Students can specialize in areas such as Business Analytics, Finance, HR, Marketing and Supply Chain Management.

A GMAT, GMAT Focus Edition or GRE score is optional, and applicants are strongly encouraged to have at least three years of post-graduate professional experience that includes decision-making responsibilities. Students can apply for fall, spring or summer and show statistics competency through a free online course before the advanced quantitative classes. Applicants name three references, all supervisors or professors, rather than sending letters of recommendation.

Key program details

  • 48 credit hours
  • 8-week online sessions
  • GMAT or GRE optional
  • Most finish in 18 to 36 months
  • Fall, spring or summer start

Program page reviewed September 21, 2026: business.unl.edu. AACSB

Rank#2

Score68.1

Saint Joseph's University

Master of Business Administration (MBA)Erivan K. Haub School of Business

Online MBA in marketing · Philadelphia, Pennsylvania · Private · AACSB business and accounting

Saint Joseph's University's official online MBA page Opens the school site in a new tab
Tuition
$36,480
whole program
Graduate earnings
$116,023
$141,003 at year four
Median debt
$42,887
federal loans
National rank
No. 28
of 286
Graduate earnings 9.1
Tuition 4.0

Program summary

The MBA is built from three stackable certificates: a required graduate certificate in business administration plus two more that students choose and take in any order.

Read more about Saint Joseph's University

The 36-credit MBA can be finished in as little as one year; full-time study averages 1 to 2 years and part-time study 2 to 2.5 years. Students can study 100% online, on campus or in a mix of both, and the fully online option has no residency requirements. New students may enroll in the fall, spring or summer semester.

Every student completes the graduate certificate in business administration, with courses in management, finance, business intelligence & analytics and marketing, then adds two certificates in similar or different disciplines. Admission requires a bachelor's degree from a regionally accredited institution with a demonstrated record of academic success, and applications are reviewed on a rolling basis. The program is designed for working professionals, who can also stop and start, earning certificates as they need them.

Key program details

  • 36 credits
  • Three stackable certificates
  • Online, on campus or hybrid
  • No residency for online option
  • Fall, spring and summer starts

Program page reviewed September 21, 2026: sju.edu. AACSB

Rank#3

Score67.8

University of North Alabama

Master of Business Administration (MBA)Sanders College of Business and Technology

Online MBA in marketing · Florence, Alabama · Public · AACSB accredited

University of North Alabama's official online MBA page Opens the school site in a new tab
Tuition
$16,830
whole program
Graduate earnings
$83,366
$92,349 at year four
Median debt
$27,500
federal loans
National rank
No. 31
of 286
Graduate earnings 5.2
Tuition 8.7

Program summary

Eleven concentration choices include one built for people working in the engineering industry and an HR track that prepares students for the SHRM Assurance of Learning Certificate.

Read more about University of North Alabama

The MBA is delivered 100 percent online with five start dates a year, and students finish in 12 to 18 months full time or 18 to 24 months part time. Everyone completes the 25-credit MBA Core, then adds a concentration or selects three electives (9 credits) to build a custom path.

Admission typically calls for a bachelor's degree or equivalent and a minimum 2.50 GPA, with no GMAT required, although requirements can vary by concentration and professional experience. Up to six semester hours of graduate credit may transfer in, and applicants with six to eight years of business experience can take the Executive concentration.

Key program details

  • 100% online
  • Five start dates a year
  • No GMAT required
  • 25-credit MBA Core
  • 11 concentrations or a custom path

Program page reviewed September 21, 2026: una.edu. AACSB

Rank#4

Score66.8

Southeastern Oklahoma State University

Master of Business AdministrationJohn Massey School of Business

Online MBA in marketing · Durant, Oklahoma · Public · AACSB accredited

Southeastern Oklahoma State University's official online MBA page Opens the school site in a new tab
Tuition
$11,730
whole program
Graduate earnings
$76,648
$105,483 at year four
Median debt
$25,592
federal loans
National rank
No. 35
of 286
Graduate earnings 4.2
Tuition 9.7

Program summary

The online MBA comes in 15 concentrations, including Aerospace Logistics, Native American Leadership and Safety, and requires no GMAT for admission.

Read more about Southeastern Oklahoma State University

The MBA in General Business requires 24 credit hours of core courses and 6 credit hours of specialty courses, chosen as two graduate-level courses at the 5000 level or above. Core coursework covers finance, accounting, economics, behavioral management, research and data analysis, and students build skills through applied business projects and a course covering all aspects of entrepreneurship. The program can be completed in as few as 12 months, and its calendar lets students start soon after applying.

Applicants qualify with a bachelor's degree and a 3.0 GPA overall or in the last 60 semester hours, or with a 2.5 overall GPA (or 2.75 in the last 60 hours) combined with either three years of continuous professional work experience or an application portfolio, each with the program coordinator's approval. The program is built for both business and non-business graduates. Those without a business degree can satisfy prerequisites online through four 1-week leveling courses.

Key program details

  • 30 credit hours
  • No GMAT required
  • 15 concentration options
  • As few as 12 months
  • Four 1-week online leveling courses
Concentrations AccountingAviationBusiness AnalyticsBusiness CommunicationEntrepreneurshipFinanceHealthcare ManagementHuman ResourcesLeadershipMarketingProject ManagementSafety

Program page reviewed September 21, 2026: online.se.edu. AACSB

Rank#5

Score61.3

University of Wisconsin-Whitewater

Online Master of Business Administration

Online MBA in marketing · Whitewater, Wisconsin · Public · AACSB business and accounting

University of Wisconsin-Whitewater's official online MBA page Opens the school site in a new tab
Tuition
$26,000
whole program
Graduate earnings
$87,090
$102,812 at year four
Median debt
$28,446
federal loans
National rank
No. 55
of 286
Graduate earnings 5.9
Tuition 6.4

Program summary

Emphases range from Cybersecurity Management to Environmental Safety and Health, and a Customized emphasis lets students assemble approved graduate courses across areas in this asynchronous MBA.

Read more about University of Wisconsin-Whitewater

The MBA is a 36-credit program that can start in the spring, summer or fall term and move at the student's own pace, and full-time students can finish in as little as three semesters. Courses are asynchronous, with connections built through online assignments and discussion boards.

Many applicants qualify without GMAT/GRE scores: beyond a bachelor's degree from a regionally accredited institution, each must meet one criterion, such as military service, a 3.0 GPA from an AACSB- or ABET-accredited program, or four or more years of professional work experience. The curriculum aims to develop professionals who think globally, behave ethically and lead innovation strategically, using case studies and teamwork.

Key program details

  • 36 credits
  • Asynchronous online courses
  • Spring, summer or fall starts
  • As little as three semesters full-time
  • Customized emphasis option

Program page reviewed September 21, 2026: uww.edu. AACSB

Rank#6

Score61.3

University of South Dakota

Business Administration (MBA)Beacom School of Business

Online MBA in marketing · Vermillion, South Dakota · Public · AACSB accredited

University of South Dakota's official online MBA page Opens the school site in a new tab
Tuition
$15,569 to $16,980
whole program
Graduate earnings
$76,293
$109,366 at year four
Median debt
$25,845
federal loans
National rank
No. 56
of 286
Graduate earnings 4.1
Tuition 8.6

Program summary

Specializations such as Artificial Intelligence for Business Analytics and Sustainability are offered online, and no GMAT is required for applicants holding a U.S. bachelor's degree.

Read more about University of South Dakota

The MBA is offered at the Vermillion campus, in Sioux Falls and online, and students have access to the same faculty wherever they take classes. Specializations listed as online include Business Analytics, Health Services Administration, Marketing, and Operations and Supply Chain Management.

No GMAT is required for students who hold a bachelor's degree from a U.S. college or university. The program emphasizes decision making, data analysis and social responsibility, faculty provide one-on-one advising, and the online option is aimed at working professionals who value flexibility.

Key program details

  • Online, Vermillion or Sioux Falls
  • No GMAT with U.S. bachelor's degree
  • AI for Business Analytics specialization
  • Online Sustainability specialization
  • One-on-one faculty advising

Program page reviewed September 21, 2026: usd.edu. AACSB

Rank#7

Score59.5

Emporia State University

Master of Business Administration

Online MBA in marketing · Emporia, Kansas · Public · AACSB accredited

Emporia State University's official online MBA page Opens the school site in a new tab
Tuition
$10,890
whole program
Graduate earnings
$72,171
$89,555 at year four
National rank
No. 63
of 286
Graduate earnings 2.8
Tuition 9.8

Program summary

Built from eleven 7-week courses with six start dates a year, the 33-credit MBA can be finished in as few as 12 months.

Read more about Emporia State University

The curriculum totals 33 credit hours: 24 in core courses covering managerial economics, financial management, marketing and information systems, plus 9 elective hours in topics ranging from Systems Analysis and Design to Marketing Analytics, Electronic Marketing and Consumer Behavior. Coursework is case study-driven and taught by faculty who also teach the on-campus program. Beyond the general track, concentrations include Information Systems and Marketing.

Applicants need a bachelor's degree from a regionally accredited (or equivalent) institution and a 3.0 GPA, cumulative or in the last 60 semester hours, and there is no GMAT requirement. Those with a 2.65 to 2.99 GPA may be admitted when other factors point to success, such as two to four years of work or study in a field that includes quantitative analysis. Students without an undergraduate business degree may have to complete a series of IVY modules with a minimum grade of 80% in order to graduate.

Key program details

  • 33 credit hours, 11 courses
  • 7-week courses, six starts a year
  • No GMAT requirement
  • As few as 12 months
Concentrations AccountingMarketing

Program page reviewed September 22, 2026: online.emporia.edu. AACSB

Rank#8

Score58.6

Oakland University

Online MBA

Online MBA in marketing · Rochester, Michigan · Public · AACSB business and accounting

Oakland University's official online MBA page Opens the school site in a new tab
Tuition
$34,254
whole program
Graduate earnings
$91,379
$122,437 at year four
Median debt
$25,785
federal loans
National rank
No. 68
of 286
Graduate earnings 6.8
Tuition 4.7

Program summary

Every candidate finishes with Policy, Strategy and Goals, a capstone built on real-world cases, and GMAT/GRE waivers extend to holders of CPA, CFA, CFP or FRM certifications.

Read more about Oakland University

Nearly all business faculty are full-time professors. Optional concentrations each require three elective courses (9 credit hours).

A bachelor's degree from a regionally accredited institution is required, and other routes to a GMAT/GRE waiver include a 3.2 GPA in any major or three years of relevant work experience with a 2.75 GPA. Students in the U.S. on an F1 visa, or seeking one, cannot enroll in the 100% online program.

Key program details

  • Capstone: Policy, Strategy and Goals
  • GMAT/GRE waivers for qualifying applicants
  • Concentrations: three electives, 9 credits

Program page reviewed September 21, 2026: oakland.edu. AACSB

Rank#9

Score57.4

New Jersey Institute of Technology

Online MBAMartin Tuchman School of Management

Online MBA in marketing · Newark, New Jersey · Public · AACSB accredited

New Jersey Institute of Technology's official online MBA page Opens the school site in a new tab
Tuition
$40,032
whole program
Graduate earnings
$103,850
$119,814 at year four
Median debt
$49,426
federal loans
National rank
No. 76
of 286
Graduate earnings 7.9
Tuition 3.1

Program summary

Technology runs through the core, which covers management, finance, marketing and technology, and students can build a custom concentration or pick MIS, Finance, Marketing, or Innovation and Entrepreneurship.

Read more about New Jersey Institute of Technology

The program totals 36 credits and can be completed in four semesters, with admission for the fall, summer and spring semesters. Online students learn from the same faculty who teach on campus, in courses designed specifically for online learning.

The GMAT/GRE is waived for applicants with a bachelor's degree from an accredited U.S. or Canadian institution and a GPA of at least 3.0, and for those holding a master's, doctoral or professional degree; below a 3.0, waivers are considered case by case. The program is aimed at professionals seeking advancement, recent graduates, and people moving into leadership or management roles, and it provides personalized career guidance.

Key program details

  • 36 credits
  • Fall, spring and summer admission
  • GMAT/GRE waived with 3.0 GPA
  • Custom concentration option
  • Four-semester completion possible
Concentrations EntrepreneurshipFinanceInformation Systems and TechnologyMarketingSTEM

Program page reviewed September 21, 2026: njit.edu. AACSB

Rank#10

Score54.0

California State University, Stanislaus

Online Master of Business Administration (OMBA)

Online MBA in marketing · Turlock, California · Public · AACSB accredited

California State University, Stanislaus's official online MBA page Opens the school site in a new tab
Tuition
$27,600
whole program
Graduate earnings
$80,536
$92,461 at year four
Median debt
$28,372
federal loans
National rank
No. 111
of 286
Graduate earnings 4.9
Tuition 6.0

Program summary

The 30-unit OMBA culminates in an online, open-book comprehensive exam of seven questions, one per core course, taken alongside the capstone course MGT 5900.

Read more about California State University, Stanislaus

The OMBA is a 30-unit program of ten courses, seven core classes and three electives, followed by a comprehensive exam. Students can finish in as little as 1.5 years or take up to seven years. The three electives can form a concentration in Business Analytics, Digital & Social Media Marketing, Finance, or Human Resource Management, or a General Track that mixes areas.

No GMAT or GRE is required, and the program is built for working professionals and executives. A cumulative GPA of 3.0 or higher is required in all courses counted toward the degree, and every requirement, including the comprehensive exam, must be met within seven years of admission.

Key program details

  • 30 units, ten courses
  • No GMAT/GRE required
  • 1.5 to seven years to finish
  • Four concentrations or General Track
  • Open-book comprehensive exam

Program page reviewed September 21, 2026: csustan.edu. AACSB

The Rest Of The Ranked Marketing Programs

Online MBA in marketing programs, ranked 11 onward
#SchoolStateTuitionEarnings, year oneScoreNational rank
11 University of Maryland MD $94,500 $125,159 53.5 116
12 Drexel University PA $66,150 $112,692 53.4 118
13 Wright State University OH $26,868 $78,061 53.1 119
14 Missouri State University MO $16,250 $70,717 52.9 121
15 William Paterson University NJ $17,910 $72,293 52.8 125
16 University of California, Davis CA $105,480 $120,153 52.1 130
17 Montclair State University NJ $34,775 $85,727 51.6 138
18 Lawrence Technological University MI $53,280 $99,853 50.4 148
19 Pittsburg State University KS $11,970 $63,238 50.4 149
20 Hofstra University NY $64,252 $106,517 50.1 152
21 The University of Michigan-Flint MI $51,445 $94,679 48.1 163
22 Central Michigan University MI $32,040 $77,865 47.2 169
23 Texas Wesleyan University TX $31,080 $75,769 45.3 179
24 University of Colorado Colorado Springs CO $39,030 $83,829 45.0 183
25 Oregon State University OR $53,580 $89,393 44.4 188
26 Wayne State University MI $64,184 $93,398 43.4 195
27 Clayton State University GA $13,206 $55,163 43.4 196
28 University of North Carolina at Charlotte NC $41,755 $83,385 42.7 200
29 University of Baltimore MD $49,980 $87,365 42.6 201
30 University of North Texas TX $37,660 $78,816 42.0 206
31 Idaho State University ID $30,840 $73,470 41.9 207
32 Slippery Rock University PA $18,215 $61,813 41.3 212
33 Texas Woman's University TX $35,538 $74,153 38.5 230
34 Winthrop University SC $23,400 $61,645 36.8 245
35 Barry University FL $23,760 $61,860 36.4 247
  1. John Carroll University OH $34,500 · 26.8 · $62,816
  2. Nova Southeastern University FL $55,864 · 18.3 · $68,274

What Marketing Managers Earn

BLS reports a median of $166,790 for marketing managers , across 395,240 jobs nationally. The range is wide: $90,260 at the 10th percentile and $293,610 at the 90th, so the median is a midpoint, not a promise. These figures come from the May 2025 wage survey and describe the occupation, not graduates of any program. MBA salaries by occupation compares the other roles MBA graduates move into, and how to become a marketing manager sets out what the job itself asks for.

Marketing Programs Listed Without A Score

These schools also report a marketing concentration to AACSB but lack one of the two figures the ranking needs.

Common Questions About The Marketing Concentration

What is the best online MBA in marketing?
What is the cheapest online MBA with a marketing concentration?
What can you do with an MBA in marketing?

Other Online MBA Concentrations

Sources For The Online MBA In Marketing Ranking