Choose it if you are moving from doing the campaigns to owning the budget. Marketing management pays close to financial management at the median, and the gap between the two concentrations is smaller than the gap between either and the analyst jobs beneath them.
A marketing concentration adds marketing strategy, consumer behavior and marketing research to the core, for readers moving toward brand, product or marketing management. The programs below are the online MBAs whose schools list a marketing concentration with AACSB, ordered by their national score. The score describes the whole
MBA, since neither federal earnings nor AACSB tuition is reported for a single concentration;
the concentration tells you what the program lets you specialize in. Program summaries on the
cards come from each school's own online MBA page.
The Top 10 Online MBA Programs In Marketing
Rank#1
Score70.6
University of Nebraska
Nebraska MBA
Online MBA in marketing · Lincoln, Nebraska · Public · AACSB business and accounting
Admitted students receive a Strengths-Based Leadership Assessment with one-on-one faculty coaching, and can join an optional one-week summer residency in Lincoln.
Read more about University of Nebraska
The 48-credit-hour program combines 10 core classes (30 hours) with six elective classes (18 hours), taught fully online in 8-week sessions. There are no set login times: students complete weekly assignments on their own schedule, some professors add optional live Zoom sessions that are archived, and most students finish in 18 to 36 months. Students can specialize in areas such as Business Analytics, Finance, HR, Marketing and Supply Chain Management.
A GMAT, GMAT Focus Edition or GRE score is optional, and applicants are strongly encouraged to have at least three years of post-graduate professional experience that includes decision-making responsibilities. Students can apply for fall, spring or summer and show statistics competency through a free online course before the advanced quantitative classes. Applicants name three references, all supervisors or professors, rather than sending letters of recommendation.
The MBA is built from three stackable certificates: a required graduate certificate in business administration plus two more that students choose and take in any order.
Read more about Saint Joseph's University
The 36-credit MBA can be finished in as little as one year; full-time study averages 1 to 2 years and part-time study 2 to 2.5 years. Students can study 100% online, on campus or in a mix of both, and the fully online option has no residency requirements. New students may enroll in the fall, spring or summer semester.
Every student completes the graduate certificate in business administration, with courses in management, finance, business intelligence & analytics and marketing, then adds two certificates in similar or different disciplines. Admission requires a bachelor's degree from a regionally accredited institution with a demonstrated record of academic success, and applications are reviewed on a rolling basis. The program is designed for working professionals, who can also stop and start, earning certificates as they need them.
Eleven concentration choices include one built for people working in the engineering industry and an HR track that prepares students for the SHRM Assurance of Learning Certificate.
Read more about University of North Alabama
The MBA is delivered 100 percent online with five start dates a year, and students finish in 12 to 18 months full time or 18 to 24 months part time. Everyone completes the 25-credit MBA Core, then adds a concentration or selects three electives (9 credits) to build a custom path.
Admission typically calls for a bachelor's degree or equivalent and a minimum 2.50 GPA, with no GMAT required, although requirements can vary by concentration and professional experience. Up to six semester hours of graduate credit may transfer in, and applicants with six to eight years of business experience can take the Executive concentration.
The online MBA comes in 15 concentrations, including Aerospace Logistics, Native American Leadership and Safety, and requires no GMAT for admission.
Read more about Southeastern Oklahoma State University
The MBA in General Business requires 24 credit hours of core courses and 6 credit hours of specialty courses, chosen as two graduate-level courses at the 5000 level or above. Core coursework covers finance, accounting, economics, behavioral management, research and data analysis, and students build skills through applied business projects and a course covering all aspects of entrepreneurship. The program can be completed in as few as 12 months, and its calendar lets students start soon after applying.
Applicants qualify with a bachelor's degree and a 3.0 GPA overall or in the last 60 semester hours, or with a 2.5 overall GPA (or 2.75 in the last 60 hours) combined with either three years of continuous professional work experience or an application portfolio, each with the program coordinator's approval. The program is built for both business and non-business graduates. Those without a business degree can satisfy prerequisites online through four 1-week leveling courses.
Emphases range from Cybersecurity Management to Environmental Safety and Health, and a Customized emphasis lets students assemble approved graduate courses across areas in this asynchronous MBA.
Read more about University of Wisconsin-Whitewater
The MBA is a 36-credit program that can start in the spring, summer or fall term and move at the student's own pace, and full-time students can finish in as little as three semesters. Courses are asynchronous, with connections built through online assignments and discussion boards.
Many applicants qualify without GMAT/GRE scores: beyond a bachelor's degree from a regionally accredited institution, each must meet one criterion, such as military service, a 3.0 GPA from an AACSB- or ABET-accredited program, or four or more years of professional work experience. The curriculum aims to develop professionals who think globally, behave ethically and lead innovation strategically, using case studies and teamwork.
Specializations such as Artificial Intelligence for Business Analytics and Sustainability are offered online, and no GMAT is required for applicants holding a U.S. bachelor's degree.
Read more about University of South Dakota
The MBA is offered at the Vermillion campus, in Sioux Falls and online, and students have access to the same faculty wherever they take classes. Specializations listed as online include Business Analytics, Health Services Administration, Marketing, and Operations and Supply Chain Management.
No GMAT is required for students who hold a bachelor's degree from a U.S. college or university. The program emphasizes decision making, data analysis and social responsibility, faculty provide one-on-one advising, and the online option is aimed at working professionals who value flexibility.
Built from eleven 7-week courses with six start dates a year, the 33-credit MBA can be finished in as few as 12 months.
Read more about Emporia State University
The curriculum totals 33 credit hours: 24 in core courses covering managerial economics, financial management, marketing and information systems, plus 9 elective hours in topics ranging from Systems Analysis and Design to Marketing Analytics, Electronic Marketing and Consumer Behavior. Coursework is case study-driven and taught by faculty who also teach the on-campus program. Beyond the general track, concentrations include Information Systems and Marketing.
Applicants need a bachelor's degree from a regionally accredited (or equivalent) institution and a 3.0 GPA, cumulative or in the last 60 semester hours, and there is no GMAT requirement. Those with a 2.65 to 2.99 GPA may be admitted when other factors point to success, such as two to four years of work or study in a field that includes quantitative analysis. Students without an undergraduate business degree may have to complete a series of IVY modules with a minimum grade of 80% in order to graduate.
Every candidate finishes with Policy, Strategy and Goals, a capstone built on real-world cases, and GMAT/GRE waivers extend to holders of CPA, CFA, CFP or FRM certifications.
Read more about Oakland University
Nearly all business faculty are full-time professors. Optional concentrations each require three elective courses (9 credit hours).
A bachelor's degree from a regionally accredited institution is required, and other routes to a GMAT/GRE waiver include a 3.2 GPA in any major or three years of relevant work experience with a 2.75 GPA. Students in the U.S. on an F1 visa, or seeking one, cannot enroll in the 100% online program.
Technology runs through the core, which covers management, finance, marketing and technology, and students can build a custom concentration or pick MIS, Finance, Marketing, or Innovation and Entrepreneurship.
Read more about New Jersey Institute of Technology
The program totals 36 credits and can be completed in four semesters, with admission for the fall, summer and spring semesters. Online students learn from the same faculty who teach on campus, in courses designed specifically for online learning.
The GMAT/GRE is waived for applicants with a bachelor's degree from an accredited U.S. or Canadian institution and a GPA of at least 3.0, and for those holding a master's, doctoral or professional degree; below a 3.0, waivers are considered case by case. The program is aimed at professionals seeking advancement, recent graduates, and people moving into leadership or management roles, and it provides personalized career guidance.
The 30-unit OMBA culminates in an online, open-book comprehensive exam of seven questions, one per core course, taken alongside the capstone course MGT 5900.
Read more about California State University, Stanislaus
The OMBA is a 30-unit program of ten courses, seven core classes and three electives, followed by a comprehensive exam. Students can finish in as little as 1.5 years or take up to seven years. The three electives can form a concentration in Business Analytics, Digital & Social Media Marketing, Finance, or Human Resource Management, or a General Track that mixes areas.
No GMAT or GRE is required, and the program is built for working professionals and executives. A cumulative GPA of 3.0 or higher is required in all courses counted toward the degree, and every requirement, including the comprehensive exam, must be met within seven years of admission.
Online MBA in marketing programs, ranked 11 onward
#
School
State
Tuition
Earnings, year one
Score
National rank
11
University of Maryland
MD
$94,500
$125,159
53.5
116
12
Drexel University
PA
$66,150
$112,692
53.4
118
13
Wright State University
OH
$26,868
$78,061
53.1
119
14
Missouri State University
MO
$16,250
$70,717
52.9
121
15
William Paterson University
NJ
$17,910
$72,293
52.8
125
16
University of California, Davis
CA
$105,480
$120,153
52.1
130
17
Montclair State University
NJ
$34,775
$85,727
51.6
138
18
Lawrence Technological University
MI
$53,280
$99,853
50.4
148
19
Pittsburg State University
KS
$11,970
$63,238
50.4
149
20
Hofstra University
NY
$64,252
$106,517
50.1
152
21
The University of Michigan-Flint
MI
$51,445
$94,679
48.1
163
22
Central Michigan University
MI
$32,040
$77,865
47.2
169
23
Texas Wesleyan University
TX
$31,080
$75,769
45.3
179
24
University of Colorado Colorado Springs
CO
$39,030
$83,829
45.0
183
25
Oregon State University
OR
$53,580
$89,393
44.4
188
26
Wayne State University
MI
$64,184
$93,398
43.4
195
27
Clayton State University
GA
$13,206
$55,163
43.4
196
28
University of North Carolina at Charlotte
NC
$41,755
$83,385
42.7
200
29
University of Baltimore
MD
$49,980
$87,365
42.6
201
30
University of North Texas
TX
$37,660
$78,816
42.0
206
31
Idaho State University
ID
$30,840
$73,470
41.9
207
32
Slippery Rock University
PA
$18,215
$61,813
41.3
212
33
Texas Woman's University
TX
$35,538
$74,153
38.5
230
34
Winthrop University
SC
$23,400
$61,645
36.8
245
35
Barry University
FL
$23,760
$61,860
36.4
247
John Carroll UniversityOH$34,500 · 26.8 · $62,816
Nova Southeastern UniversityFL$55,864 · 18.3 · $68,274
What Marketing Managers Earn
BLS reports a median of $166,790 for marketing managers , across 395,240 jobs nationally.
The range is wide: $90,260 at the 10th percentile and $293,610 at the 90th, so the median is a midpoint, not a promise. These figures come from the May 2025 wage survey and describe the occupation, not graduates
of any program. MBA salaries by occupation compares the other
roles MBA graduates move into, and how to become a marketing manager sets out what the job itself asks for.
Marketing Programs Listed Without A Score
These schools also report a marketing concentration to AACSB but lack one of the two
figures the ranking needs.
Lander UniversitySC$16,455
Longwood UniversityVA$12,648
Mercer University-Macon and Atlanta CampusesGA$31,860
Pace UniversityNY$58,890
Seton Hall UniversityNJ$62,495
The State University of New York Polytechnic InstituteNY$51,766
Common Questions About The Marketing Concentration
What is the best online MBA in marketing?
On this ranking, University of Nebraska, which is 22nd of 286 online MBAs nationally and reports a marketing concentration to AACSB. Saint Joseph's University and University of North Alabama follow. The scores describe the whole MBA: federal earnings and AACSB tuition figures are not reported for individual concentrations.
What is the cheapest online MBA with a marketing concentration?
Among ranked programs, Emporia State University, which reports $10,890 in whole-program tuition to AACSB. The median across the 37 ranked programs offering marketing is $34,254.
What can you do with an MBA in marketing?
The most direct federal occupation is marketing managers, where BLS reports a median of $166,790 (May 2025), against $105,770 for general and operations managers. Those are occupation figures; federal data does not report pay by degree or concentration.
Accreditation, online MBA offerings, concentrations and tuition: AACSB's list of accredited schools, retrieved September 21, 2026. Program details on that list are reported to AACSB by each school.
Graduate earnings and debt: U.S. Department of Education, College Scorecard, field-of-study file (Most-Recent-Cohorts-Field-of-Study_06102026.zip), business master's in CIP 52.01 and 52.02.
Institution identifiers: IPEDS, used to match each AACSB school to its federal records.